Magazine distribution (planning)

Magazine Distribution (planning)

 

 

 

The store stacks the magazines vertically over each other on the shelves, if they are the same magazine)  so the mastheads are on view. They keep the left third and cover lines visible to the consumer. Some of the lesser known magazines are situated at the back of the rack while the more popular ones infront. The designer has kept the masthead’s showing at all times so that the consumer may pick up the magazine and observe, so the mastheads must have an appealing font and colour to be able to be seen.

These magazines are on the racks infront to catch the view of the consumer as they are at eye-level. These are normally the newest or most popular magazines, and more often than none they contain “gifts” with the magazine which makes the consumer more obliging to buy it. Most times the magazines in the rack infront are the most appealing for example, the ones in the first picture are aimed at young children who can immediately see the difference in the layout of the magazines and are more appealed into picking them. Where as in the second picture it’s showing a ‘CHAT’  magazine that is normally aimed at the older woman these are situated out infront because of their cover-lines and teasers about real life as they appeal to the audience they are aimed at. The magazines that are out on front, most of the whole cover page is shown so that the splashes, teasers, left third, right third, skylines and cover lines are on show to entice the reader to buy it.

 

DISTRIBUTION

 

 

 

Sale or return:

Sale or Return is the system used by magazine and newspaper distributors with newsstands The distributor is given a number of magazines to sell (20) And only ten are sold, then those ten copies that are left are then returned to the distributor with no cost to the retailer. This is a benefit to the retailer as there is no risk or wastage involved, but it's a risk to the environment and the publisher and distributor as lots of paper is wasted and the money it had cost to print the magazine. This is why retailers agree to sell as many magazines as they do because they wouldn't be losing out on any money if they had to be returned to the distributor. This way of distribution is also quite beneficial to the consumer as they don 't have the hassle of subscriptions on websites/emails and sometimes prefer hard copies to electronics.

Freemiums- direct distribution:

This method is the distribution of free magazines has become increasingly popular amongst tube stations and busy public places. This method is good because it goes straight to the customer, because the magazine is free the publisher needs to raise profit by adding in a huge amount of adverts to get back profit.

Postal Subscription:

Postal subscription is a good way of distribution because it is sent straight to the customer when they subscribe to the publisher/magazine via email or website - Copies do not get wasted this way. Also, subscription is also a huge saving method for customers as they save money instead of buying each issue singularly and many customers get a gift with subscription which also helps to keep the customer rating high because they feel that they get more for their money.